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It’s critical to keep up with new digital marketing trends if you want to be an effective marketer in the always changing field of marketing. These trends are the result of global events, customer preferences, and technology advancements. Putting into practice trend-driven marketing methods that work produces positive results. Our digital marketing team put together this document, which outlines some of the major marketing trends for 2024.
How is AI helping in new digital marketing Trends?
One of the hottest new digital marketing trends of 2024 may be AI. But experts advise that brands should avoid relying too heavily on this tool alone. Brands need to add a personal connection and human element to their stories for true engagement with customers and storytelling purposes. Messaging techniques such as emailing or using SMS are still effective ways to connect with audiences. These include emails, mobile notifications, or chatbots.
Another element that can be added to this marketing strategy is providing interactive product experiences on mobile. Augmented reality provides a digital edge to physical products while simultaneously increasing ROI and creating returns on investment (ROI).
Content creation automation using generative AI has become an increasing trend in 2024.Large language models can generate copy for SEO, social media, email marketing, and email advertising. Improving efficiency and productivity for marketers. Generative AI can also automate the process of writing ads for Facebook, Instagram, and LinkedIn. Ephemeral content has become popular trend, used to create limited promotions or real-time engagement before rolling them out on a wider scale.
Mobile Responsiveness
Mobile responsiveness is a trend in marketing that is becoming more and more important since it helps companies stand out, provide better experiences, and increase conversions. Customized communications are sent to customers who are always on the go. Responsive websites that follow data privacy and security guidelines can help with SEO performance; nevertheless, thorough adherence is necessary to prevent data compromise by cybercriminals.
The rising use of speech-activated devices for browsing and buying by customers will make voice search optimization more and more important. Businesses need to optimize their content for voice searches in order to stay competitive.
